Commercial, Virtual Production
At Render Imagination Inc, we had the incredible opportunity to collaborate with Microsoft on a project involving the revolutionary Microsoft HoloLens.
Along with our stage partner Lumostage, our team spearheaded the creation of three visually stunning commercials, bringing to life the transformative capabilities of this cutting-edge mixed reality device.
Commercial, Virtual Production
At Render Imagination Inc, we had the incredible opportunity to collaborate with Microsoft on a groundbreaking project involving the revolutionary Microsoft HoloLens.
Our team spearheaded the VFX creation of three visually stunning commercials, bringing to life the transformative capabilities of this cutting-edge mixed reality device.
Our Challenge was to showcase the immersive experiences made possible by HoloLens, and we eagerly embraced it. Our task was to translate the device’s capabilities into visually captivating and informative content that would resonate with a global audience.
Our Challenge was to showcase the immersive experiences made possible by HoloLens, and we eagerly embraced it. Our task was to translate the device’s capabilities into visually captivating and informative content that would resonate with a global audience.
Mixed Reality for Everyone, Everywhere
Enhance Frontline worker experience
Human Connection Beyond Limits
Collaboration was key throughout the project. We worked closely with the Microsoft & Lumostage Teams to align the creative vision with their goals. The synergy between our teams resulted in a cohesive and impactful final product.
More information available on the Microsoft website here
Collaboration was key throughout the project. We worked closely with the Microsoft & Lumostage Teams to align the creative vision with their goals. The synergy between our teams resulted in a cohesive and impactful final product.
More information available on the Microsoft website here
Shoot DayS
We provided on-set support ensuring a seamless virtual production to post experience. From Pre-Light to the final take our team was present every step of the way, anticipating and addressing any technical challenges that arose.
With Lumostage being the shoot location instilled a sense of assurance. The team, a highly proficient and cohesive unit, demonstrated expertise in virtual stage operations, traditional prop fabrication, stage rigging, and attention to lighting in accordance with the requirements of the production design. Their perfect execution was one of the key factors in the overall success of the project.
Shoot DayS
We provided on-set support ensuring a seamless virtual production to post experience. From Pre-Light to the final take our team was present every step of the way, anticipating and addressing any technical challenges that arose.
With Lumostage being the shoot location instilled a sense of assurance. The team, a highly proficient and cohesive unit, demonstrated expertise in virtual stage operations, traditional prop fabrication, stage rigging, and attention to lighting in accordance with the requirements of the production design. Their perfect execution was one of the key factors in the overall success of the project.
Leveraging our extensive expertise in visual effects, virtual production and storytelling, we crafted each scene to seamlessly integrate the virtual holographic elements with the real-world environment. This required a delicate balance to ensure the visuals were not only stunning but also authentic to maintain product truth.
We used a diverse toolset, integrating Unreal Engine, Blender, Cinema4D, Photoshop, After Effects, and Nuke. This amalgamation of cutting-edge DCC apps powered our team to achieve unparalleled creativity and precision throughout the project.
One of our challenges during Post was translating the real product’s UI & UX into the realm of visual effects. Our team skillfully bridged Figma and our DCC apps, ensuring every element was flawlessly recreated. This process guaranteed a perfect harmony between the virtual and real, elevating the user experience for an immersive digital experience.
The placement of elements took center stage in the layout phase. Here, attention was given to ensuring not only precise positioning but also a proper alignment with product truth and human interaction. Every element was thoughtfully orchestrated to create a design that not only looked right but also felt intuitively connected to both the product and its users.
Leveraging our extensive expertise in visual effects and storytelling, we meticulously crafted each scene to seamlessly integrate the virtual holographic elements with the real-world environment. This required a delicate balance to ensure the visuals were not only stunning but also authentic to maintain product truth.
We harnessed the power of a diverse toolset, integrating Blender, Cinema4D, Photoshop, After Effects, and Nuke. This amalgamation of cutting-edge DCC apps empowered our VFX team to achieve unparalleled creativity and precision throughout the project.
One of our initial challenges was translating the real product’s UI & UX into the realm of visual effects. Our team skillfully bridged Figma and our DCC apps, ensuring every element was flawlessly recreated. This process guaranteed a perfect harmony between the virtual and real, elevating the user experience seamlessly. Prioritizing precision, we replicated and enhanced the design for an immersive digital experience.
The strategic placement of elements took center stage in the layout phase. Here, attention was given to ensuring not only precise positioning but also a seamless alignment with product truth and human interaction. Every element was thoughtfully orchestrated to create a design that not only looked right but also felt intuitively connected to both the product and its users.
We processed each render in multi-pass, leveraging an extensive array of individual channels stored within EXR files through our custom-built pipeline. This strategic approach allowed us to bring the renders seamlessly into the compositing stage for look development and final integration while also enabling any round trip changes.
Drawing from our extensive experience in delivering visual effects for films and TV, every shot underwent pixel-perfect scrutiny. This experience, coupled with our refined pipeline, played a pivotal role in achieving a seamless fusion of CG elements with the real-world environment, resulting in a visual masterpiece that met the highest standards of quality and craftsmanship.
In our pursuit, we processed each render in multi-pass, leveraging an extensive array of individual channels stored within EXR files through our custom-built pipeline. This strategic approach allowed us to bring the renders seamlessly into the compositing stage for look development and final integration while also enabling any round trip changes.
Drawing from our extensive experience in delivering ultra-high-end visual effects for films and TV, every shot underwent pixel-perfect scrutiny. This experience, coupled with our refined pipeline, played a pivotal role in achieving a seamless fusion of CG elements with the real-world environment, resulting in a visual masterpiece that met the highest standards of quality and craftsmanship.
To conclude, our project represents a synthesis of creativity between virtual production and visual effects workflows
We harnessed Cassiar Technologies’ ‘Studio in the Cloud‘ to effortlessly scale and manage a global team securely. This innovative solution allowed us to expand our reach, ensuring a dynamic workforce while maintaining top-notch security standards.
Our Amazing Team of Artists make projects like these possible. They collectively bring in over 40 years of experience with skills to match.
Ashish Dani (Overall Supervisor)
Karan Gavadia (Project Lead)
Ruta Gothe (Project Co-Ordinator)
Satyasheel Pol
Darshan Shelar
Daniel Bartha
Nikhil Kale
& a special thanks to all our vendors / partners who help us in our projects
Our Stage Partners
“We use Light & Motion to create movie magic for Vancouver Productions of any size”
Ready to elevate your projects with innovative solutions?
Contact us now, and let’s embark on a journey to turn your vision into reality. Our team is eager to collaborate and bring creativity, technology, and excellence to the forefront of your next endeavor
No, we cater to a diverse range of projects, from small-budget to high-profile, ensuring tailored solutions for every client’s unique needs.
Our primary resources are located in Vancouver, BC, Canada, and India. Additionally, we boast a global team pool of highly skilled artists, ensuring a diverse and talented workforce to meet the demands of our projects.
We utilize the advanced infrastructure of Cassiar Technologies’ ‘Studio in the Cloud’ to seamlessly scale and securely manage our global team. This cutting-edge solution not only facilitates expansion but also maintains stringent security standards, ensuring a dynamic and efficient workforce
more information at https://www.cassiartech.com/
We offer a comprehensive suite of services, including fully featured traditional and virtual art departments, project consulting, and post-production VFX expertise.
Yes we do. Feel free to get in touch with us.
